Augmented Reality · Campaign
Govee × The Wild Robot AR
Social AR 360 world launch
A social AR campaign that immerses fans in a 360° world inspired by The Wild Robot. Using device orientation, users explore interactive zones that trigger Govee’s smart lights, culminating in a shareable selfie with Roz, the film’s protagonist.
To celebrate the film’s release and Govee’s special-edition lights, this AR experience brought the movie’s world into fans’ homes. The 360° environment unfolds around the user, blending animated butterflies, a waterfall, and reactive lighting cues powered by Govee’s products. Once all zones are discovered, users flip to selfie mode to capture a photo with Roz and share it to enter for prizes.
The entire experience was developed and optimized to meet the strict file size limits of TikTok’s Effect House and Meta’s Spark AR, delivering a rich, interactive world on social media.